Raúl Allegre, Arturo Vargas
ESPN Latin America, Sports Entertainment Republic
Casa México
Sunday 13

Hispanic Sports Marketing for Millennials

  11:00 - 11:45 AM

Black Box Room


Raul Allegre is a Mexican-born, two times NFL Super Bowl Champion with the New York Giants (XXI & XXV). Before turning pro, he played for the Longhorns at the University of Texas at Austin. He kicked for 3 teams in his 9-season career. Most recently he’s been involved in sports marketing and media on different projects and he is now a sports broadcaster at ESPN Latin America.

Arturo Vargas is President of the Austin-based marketing agency “Sports Entertainment Republic”. Some of his clients include Circuit of The Americas where he and his team are charged with the events, promotions and media for the Hispanic market in the USA and Latin America for their marquee events like Moto GP and Formula 1 US Grand Prix. Previously, he was Brand Manager in charge of Events, Promotions and Sponsorships for the beer brands Tecate, Carta Blanca & Bohemia in the USA.